ULTRA FIBER, BEYOND COMFORT
Why Choose 37.5 Tech Merino Wool Socks
For decades people who know socks have said wool is your best bet. Natural wool is cool in summer, warm in winter, always comfortable, and surprisingly durable. No man-made material can come close.
When artificial fabrics make your feet uncomfortable and stinky; you will be cool, calm, and dry in wool socks.
Warm & Dry
70% Merino Wool
🇺🇸 37.5® Technology From U.S.
37.5 technology was invented by Dr. Gregory Haggquist, a Ph.D. photo-physical chemist. Dr. Haggquist loves testing materials. In fact, he loves it so much he invented two important test methods that were adopted by the AATCC and are now widely used around the world to measure how fast fabrics dry (AATCC 200 and 201).
37.5® Technology helps keep your body at the ideal core temperature of 37.5° Celsius and helps keep the microclimate next to your skin at the ideal relative humidity of 37.5%. When you’re hot, patented active particles embedded in the material remove sweat in the vapor stage before liquid sweat forms, cooling you down. When you’re cold, those same active particles trap your energy to help warm you up.
There are plenty more benefits:
Temperature management; Fast dry; Never washed out.
The functionality of 37.5 technology has been proven by various agencies and is used by some professional sports apparel brands.
Superior Comfort & Details
Tightening Design Hugs Your Sock Cuff, Ankle, And Arch
LYCRA® + TIGHTENING DESIGN = AWESOME COMFORT.
It helps avoid sports injuries and reduce the chances of blisters. During long walks, stressful commutes, tough workouts, you name it, our socks keep foot fatigue at bay.
More breathability, less sweat
It’s all thanks to the mesh design with 37.5 yarn on the instep.
Ready to wear. Ready for wear and tear
MP Magic 37.5 tech Merino wool socks reduce impact and pressure during intense training sessions, so you get more wear out of your socks. Reinforced knitting on the heel strengthens the wear resistance and burst resistance function.
Shaped for ultimate comfort
Magic socks do the simple things brilliantly too. The socks are designed to be slightly higher on one side than the other. Like making sure you know which sock goes on which foot to avoid cross-contamination thanks to handy L and R markings on each sock. Reinforced stitching on the toe brings strength to these high wear areas.
HIGH PERFORMANCE MERINO WOOL
MP Magic Merino Wool Socks Contain An Impressive Amount Of Merino Wool While Other Socks Have Less.
This is why MP Merino Wool Socks give you greater warmth on those chilly days when your toes need it most. You get a comfortable experience from walking to running to standing long hours at work.
SOFTNESS FROM AUSTRALIA
🇦🇺 World's Finest Merino Wool
You've probably noticed finer socks are often made largely of Merino Wool. It's the big favorite with customers everywhere. Everyone knows they can depend on Merino wool for exceptional comfort and long lasting performance.
Where does this top-notch wool come from? It's an especially high grade wool only produced by the Merino sheep of Australia.
INSIDE THE SOCKS
Natural Elements Make Sock Magic
What's so magical about our socks? We use natural elements in the weave to give you even more impressive control over heat, cold, and humidity.
Anti-odor & Antibacterial
MP Magic Socks use MP Special Yarn containing silver, copper, and zinc infusion. It's great for preventing smelly feet that can be embarrassing when you remove your shoes. Wear your shoes all day and night without problems when you're wearing fine Merino wool socks.
These are essential natural elements that are good for feet and health. Don't worry, the elements won't wash out. Repeated tests show the antibacterial rate at over 97% even after 50 machine washings. You will get excellent results all year.
Many other wool socks can only be hand cleaned. That can be inconvenient. We use Naturetexx Plasma Technology to make our Merino Wool Socks fully machine washable in cold water. They won't shrink and come out clean and pristine.
Resists allergies or discomfort
Wool connoisseurs have long considered it the most comfortable. You don't get the itchy quality of lesser wool. Merino is soft, comforting, and great at maintaining a perfect temperature for feet and other extremities.